A visitor who wants to book but cannot complete the process easily will simply leave. These five chapters cover everything from the booking button to the confirmation email, hidden revenue you are probably not capturing, and how to keep your site working as your business changes. This section is where interest turns into income.
Section 3 · Chapters 10–14
Hello
Getting
Booked
"Every extra step in your booking process costs you a percentage of the people who started it. If booking takes more than three minutes, you are losing guests who wanted to say yes."
Getting Booked
After this section
you will be able to
Set up or improve your online booking process, create a post-booking experience that reduces no-shows, fix your directions for rural and hard-to-find locations, identify revenue opportunities you may be missing, and keep your site content accurate and seasonal.
Getting Booked
Chapters 10 to 14
Chapter 10
Pricing: Saying the Number Out Loud
Hiding your price does not protect you. It just sends visitors away to a competitor who has theirs visible.
Read the guide
Chapter 11
Availability and the Friction of Not Knowing
If a visitor cannot tell whether you are running trips this Saturday, they will not contact you to ask. They will just leave.
Read the guide
Chapter 12
The Enquiry That Never Gets Answered
Response time is one of the biggest conversion variables in Irish tourism. And most operators do not know how badly they are scoring on it.
Read the guide
Chapter 13
Gift Vouchers and the Money You Are Leaving Behind
Gift vouchers are one of the most underleveraged revenue streams on Irish experience websites. Here is how to fix that.
Read the guide
Chapter 14
Group Bookings: The Page Most Operators Do Not Have
Groups represent some of the highest-value bookings available. Most operators make them work too hard to enquire.
Read the guide
Section quick-check
How easy is it to book
your experience right now?
Ch.10
Can someone book your experience online in under three minutes without calling or emailing?
Ch.11
Do guests receive an automatic confirmation with practical information immediately after booking?
Ch.12
Does your website include an Eircode and written directions that work when GPS fails?
Ch.13
Does your website offer gift vouchers or mention private group bookings?
Ch.14
Has your website been updated with something new in the last eight weeks?
Your experience is worth
a website that does it justice.